AI Insights · Timothy · January 2022
Top 5 Travel and Local Apps in Africa Q4 2021 Performance
Explore the performance trends of the top 5 travel and local apps in Africa during Q4 2021, including downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends in the performance of the top 5 travel and local apps in Africa. Data from Sensor Tower reveals insights into weekly downloads, revenue, and active users for these popular applications.
Find my Phone - Family Locator experienced a notable increase in weekly revenue, peaking at around $8.9K in early November. Downloads fluctuated significantly, with a sharp spike to approximately 453K in the first week of November, while active users reached a high of 474K during the same period. Despite some dips, the app maintained a strong presence throughout the quarter.
Google Earth demonstrated consistent download numbers, averaging around 50K weekly. Active users remained stable, hovering around 330K, with a slight peak to 352K mid-December.
Safarway saw a substantial increase in downloads, jumping from 90 in late September to nearly 40K by the end of December. Active users mirrored this trend, growing from 757 to around 27K. The app showed promising growth throughout the quarter.
Booking.com: Hotels & Travel maintained steady download rates, with numbers ranging from about 25K to 35K weekly. Active users remained robust, averaging around 490K, with a notable peak to 517K in the last week of December.
Phone Tracker by Number had consistent weekly downloads, fluctuating between 12K and 18K. Revenue saw minor peaks, reaching up to $91 in mid-December. Active users steadily increased from 103K to approximately 117K by the end of the quarter.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the travel and local app market in Africa. For more detailed analytics and trends, visit Sensor Tower.